Market Insights

Our knowledge extends globally and we believe that the only purpose data should serve is to inform strategy and performance delivery through insight.

There are many sources of data available:
  • Macro economic indicators
  • Vehicle parcs
  • Production statistics 
We appreciate that most companies have developed their own data repository over the years so really only focus on where we can provide value and challenge to your thinking.

As such, we have developed what we believe to be a truly unique offering in the form of our Market Insights offer for Automotive lubricants markets.

Insight - Not Data

Volumes 

We segment the market by a combination of channel and end user. This is to demonstrate where finished lubricants are both purchased and consumed in the value chain. This identifies both growth and trend indicators and is broken down as % and by estimated volume.

Margins

Identifying margin opportunity has been and remains a complex piece of analysis. We acknowledge that there is no one single truth. To overcome this we have developed an 'indexed' approach that talks into relative attractiveness of channels and end users.

Value

Who gets what share of the margin pie is the final piece that when combined with both the volume and margin pieces of the jigsaw can really provide insight to the relative attractiveness and corresponding investment stance that you may which to take in the market. 

Our Market Insight Report

The three elements of market shape, margin index and value chain combine to create a single, powerful report that spans a planning horizon. We believe that is a unique perspective and has a shelf life beyond 12 months - its a medium term investment. 

Have a look for yourselves by downloading the example report below;


NOTE: We also have the capabilities to include macro economic trends, parc data, product quality landscape and market commentary including competitor analysis and indicative market shares should they be required.  See below for examples.
What our clients say;

The majority of our work is covered by non-disclosure agreements. Comments below have therefore been anonymised.
  
Client X - a global supplier to the lubricants industry
"We use Senka's insight reports to not only help shape thinking but also to inform and educate our salesforce who can then demonstrate real market understanding with our clients. This engages clients in conversation about the market and opportunities not just products and prices."

Client Y - A global lubesco.
"The maps may look simple but that belies how simply powerful they are!. Senka's insight presentation really challenged our existing thought processes around a number of sectors in the market."

Client Z - A private equity house evaluating an investment opportunity
"Senka provided a fresh and objective perspective on potential market growth opportunities in the market. They assisted in the analysis of the data room and provided expert guidance on sizing the opportunity." 
 
Other data points that help generate insight