Articulates where we see the impact of macro economic indicators impacting lubricant demand.
We prefer value over volume everytime but understanding the relative strength and strategies of competitors is important.
How will technology drive demand across the lubricant landscape and the subsequent impact on demand.
How changes in the parc can drive demand into the channels and also alert companies to longer term consequences.
What position do the product families play in the market and the corresponding impacts on demand and margin opportunity.